FAQ
Frequently asked questions about Tally
General questions about what Tally verifies, how check-in works, and what happens to the data. Audience-specific questions are answered on the pages below.
General questions
What problem does Tally solve?
Live events can count tickets, clicks, RSVPs, and bodies through a door, but none of those establish who arrived or what caused them to. Tally records the arrival with its evidence and traces it back to the invitation, promoter, artist, or campaign responsible.
How does check-in work at a show?
A fan scans a QR code at the event, which takes a few seconds and does not require a ticket. Staff scans, matched tickets, geofencing, and dwell signals can raise the confidence of that record afterwards, but the fan performs a single action.
What data does Tally collect, and who sees it?
Check-in scans and, where a fan consents, venue proximity and dwell signals. Venues, promoters, and sponsors receive attribution and aggregate results subject to minimum reporting thresholds, so they see audience patterns rather than identifiable individuals.
Does Tally sell or share personal fan data with sponsors?
No. Sponsors receive aggregate campaign results and attribution, never access to fans. The privacy policy sets out what is collected, how long it is kept, and the rights available under U.S. state privacy law.
Do venues need to install anything to use Tally?
No hardware and no change to the door process. Fans scan their own codes, and staff scanning is optional. Where staff scans or ticket matches are available they raise the confidence of a record, and where they are not, attendance is still captured at a labeled level.
Is Tally available outside the United States?
Tally is being rolled out with venues, artists, and promoters market by market rather than opened everywhere at once. Contact the team at holt@celebintel.com to ask about a specific city or venue.
What does Tally cost?
Pricing depends on how an artist, venue, promoter, or sponsor uses Tally, and sponsored campaign funding is separate from platform use. Contact the team to discuss which surfaces apply to your situation.
How does someone get started with Tally?
Artists and promoters can open the Tally portal or download the app to set up a first event and distribute attributable invitations. Venues and sponsors usually start with a conversation, because setup depends on existing ticketing and campaign arrangements.
More questions by audience
Questions about verification
What verified attendance means, how it is established, and what happens when evidence is thin.
Read more →Questions from artists and managers
Proving draw to venues, what bookers ask for, and whether the record travels with you.
Read more →Questions from promoters
How credit for turnout is assigned and what stops someone inflating their numbers.
Read more →Questions from venues
Walk-ins versus ticket sales, which promoter filled the room, and the morning-after report.
Read more →Questions from sponsors
Measuring return, cost per verified arrival, and what sponsors do and do not receive.
Read more →Definitions
Every term Tally uses in reporting, defined separately and linkable on its own.
Read more →